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Diesel Reboot Campaign
Recipient of the 2014 Clio Award for Best Integrated Campaign
My duties for this project included, art direction, creative direction, asset creation, artist outreach and management.
Two Hustlers, my former agency, won the task of rebooting iconic denim retailer Diesel. Our CEO, Nicola Formichetti became the Creative Director of Diesel, and Two Hustlers became the powerhouse agency managing and executing the campaign. The campaign began with a series of teaser posters and evolved into User Generated Content project, and finally, into a full blown global advertising campaign and new collection.
Campaign Imagery | OOH Advertising | Video | Experiential
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As seen on
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OOH activations. User generated content was activated around the globe through various installations.
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